Virginia Association of Fundraising Executives

Three Questions for Nonprofits Considering Rebranding

Thursday, March 01, 2018 10:46 AM | Anonymous

Many nonprofits "don't communicate effectively about their values" and as a result could fail to reach new donors and advocates, write Doug Hattaway and Kyle Schnoebelen of Hattaway Communications research. To decide if a nonprofit needs to update its brand, leaders should consider which generations they're trying to target, whether the nonprofit needs new revenue streams and if its legacy can be leveraged to appeal to the modern world. Read more from Stanford Social Innovation Review.

© 2017 Virginia Association of Fundraising Executives (VAFRE). All rights reserved.
VAFRE • P.O. Box 6605 • Richmond, VA 23230
Office/Fax (804) 368-3398

Powered by Wild Apricot Membership Software