Virginia Association of Fundraising Executives

Blackbaud: 2017 brought 10% increase in first-time donors

Wednesday, April 18, 2018 8:20 AM | Anonymous

Ten percent more households became first-time donors to a charity in 2017 compared with the prior year, according to the Blackbaud Institute for Philanthropic Impact. The new donors were also more generous, with a 27.4% increase in the number of new-gift households donating more than $1,000 -- a shift that may signal higher donor expectations and a need for stronger stewardship. This trend will necessitate greater strategy in stewardship, according to Vital Signs Part 2: The Undeveloped Value of New Donors,” a new report by the Blackbaud Institute for Philanthropic Impact. Read more from The NonProfit Times.

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