Virginia Association of Fundraising Executives

BBB: Point-of-sale Fundraising Works More than 71% of the Time

Monday, May 14, 2018 9:30 AM | Anonymous

Point-of-sale fundraising, such as the option to give to charity while checking out at the grocery store, is effective more than 71% of the time, according to the Better Business Bureau. The report found the tactic raised $441 million for charity in 2016, led by eBay, which raised $56 million for 34,000 nonprofits.Read/see more from WALA-TV (Mobile).

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