Topic: Branding Your Organization
Join VAFRE as we welcome Kelly O’Keefe, Executive Education Director of VCU’s Brandcenter, to discuss how you can more effectively brand your organization.
O’Keefe is a highly regarded new media and branding entrepreneur who has served as president of O’Keefe Brands, a brand strategy firm that has worked with such clients as ESPN, Hamilton Beach, Sesame Street and the National Association of Broadcasters. A previous firm, O’Keefe Marketing, was named AdWeek’s Agency of the Year in 1996 for its pioneering new media efforts. O’Keefe has won more than 100 awards as a creative director and been named Virginia Entrepreneur of the Year and Richmond Ad Club’s Person of the Year. He is a frequent commentator in national media on branding and marketing trends.
Schedule: Registration begins at 11:30 a.m., lunch and the program begin at noon.
Location: Jefferson Lakeside Country Club, 1700 Lakeside Avenue. Click here for directions.
Menu:
Regular & Vegetarian: Italian Cheese Tortellini, Salad with Fresh Fruit.
Dessert: Strawberry Shortcake.
Cost to attend:$18 for members and $25 for guests. Fees support program costs and administration. Registrations should be received by Thursday, May 27th.
Questions? Contact VAFRE Administrator Mary Kidd at (804) 288-2950 or by e-mail to vafre@catapult-inc.com.
