Virginia Association of Fundraising Executives

Improve Results by Asking for Odd-Sized Donations

Monday, October 02, 2017 3:52 PM | Anonymous

Here's a weird but very effective fundraising secret: Instead of asking your donors to give tidy amounts divisible by five or ten, ask for oddball amounts. It can improve average gift and/or response rate.

Here's a great explanation from Bloomerang, at The Pique Technique -- How It Can Enhance Your Fundraising Ask Strings ("pique technique" because it's designed to pique their interest).

Three ways to employ odd ask amounts:

  1. Impact: "$17 will provide clean water for one child for a week", "$119 will provide a clean water well for one village"
  2. Cultural/Historical: "$29 representing the 29 million people suffering from diabetes"
  3. Data-Driven: derived from a statistical analysis of your donor's behavior


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