Social media can be an extremely useful tool to put out information to supporters or even alumni on needs and successes, as well as events and projects. But how do you use it to aid in fundraising?

Carlos Bernate, Communications Coordinator of Sacred Heart Center, explains the capabilities and advantages to utilizing social media as not necessarily a fundraising platform, but a tool to help your fundraising efforts become successes. Working together with his Director of Development, Elaine Hinckle, he'll explain how Sacred Heart Center turned their supporters into true advocates and brought their social media from a vacant space into a thriving mouthpiece for the organization.

Approved for one hour of CFRE credit.

Our Presenters

Carlos Bernate is a Colombian documentary photographer whose work is focused on human rights, identity, and social humanitarian-related issues. Currently, he is dedicated to documenting his community in Richmond, VA. Also, as the Communications Coordinator of Sacred Heart Center his main goal is to build the language and the engagement to make supporters into advocates of the SHC. In 2018, Carlos completed a degree in Photography & Film from the Universidad Jorge Tadeo Lozano in Bogotá, Colombia. His work has been published internationally in The New York Times, The Washington Post, ProPublica, Bloomberg Businessweek, The Guardian, NPR, Internazionale, amongst others. His stories have also been exhibited worldwide in Portugal, Argentina, Colombia, and the United States. 

Elaine Ducharme Hinckle has over 20 years of experience in sales and account management, fostering relationships within a wide spectrum of industries and company sizes. Since starting as intern at Sacred Heart Center in 2015 she has become committed to the success of the Center’s mission and programs, and is excited by the opportunity to use her past experiences to further aid Sacred Heart and the Richmond Latino community in the role of Director of Development. Elaine graduated from VCU in 2016 with a degree in Spanish.

There is no fee to join this session, but advance registration is required and enrollment is limited to the first 100 registrants. Members should log in to register: there are limited spaces available for nonmembers.