Virginia Association of Fundraising Executives

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The Fundraising of the Future is Here - In-Person Event

  • Tuesday, September 13, 2022
  • 12:00 PM - 1:15 PM
  • Virginia War Memorial
  • 2


  • For VAFRE members who are planning to attend in-person at the Virginia War Memorial.
  • For individuals who are not personally members of VAFRE but whose organization has one or more paid members, or who are guests of a VAFRE member, and who are planning to attend in-person at the Virginia War Memorial.
  • For those nonmembers who wish to attend in-person at the Virginia War Memorial
  • For VAFRE members who have purchased a 2022-2023 Season Pass
  • For the complimentary guest of a Season Pass holder. This registration type is only available once per year per Season Pass holder. E-mail for the registration code.
  • For VAFRE members who have purchased a 2022-2023 Virtual Season Pass and wish to attend this program in person.

Online registration for this in-person event is closed. If you would like to participate, please e-mail to determine availability, or sign up for the virtual session.

Our Program

The Renaissance, many believe, was born of the Plague – the Black Death. Our own global pandemic has, after delivering misery untold, given us great leaps forward in the social good space.

Katrina VanHuss, CEO Turnkey, and Otis Fulton, Ph.D., VP for Psychological Strategy, Turnkey will detail the changes and opportunities that have emerged from millions of development professionals having to “stop, drop, and roll” to execute their jobs. The changes are profound: from advances in how to run a silent auction to the new way we view volunteer leadership, from changed currencies in the form of bitcoin driving donations to reduced friction in social media fundraising. Revenue portfolios are changed by component and percentages in every nonprofit, and the handling of the constituent has changed from “what can they donate?” to “how can I make them happy?"

Approved for 1 hour of CFRE credit.

Our Presenters

Katrina VanHuss, Founder/CEO/Speaker/Author, Turnkey

Since 1989, Katrina has been developing successful revenue programs and counseling executives for organizations like the American Lung Association, March of Dimes, Leukemia & Lymphoma Society, Special Olympics, and the Alzheimer’s Association. Her client’s successes and her dedication to research and learning about human behavior have made her a sought-after speaker, presenting at national conferences for the likes of Blackbaud, Peer-to-Peer Professional Forum, Nonprofit PRO P2P and her clients’ national meetings. Katrina also regularly shares her wit and business experiences on NonProfit PRO as a blogger on “Peeling the Onion” and is co-author of the 2017 book Dollar Dash – the Behavioral Economics of Peer-to-Peer Fundraising. Katrina’s mantra for life is “Be nice. Do good. Embrace embarrassment.”

Otis Fulton, Ph.D., Vice President for Psychological Strategy, Turnkey

Otis spent most of his career in the education industry, working at the psychometric research and development firm MetaMetrics Inc., Pearson Education, and others. Since 2013, he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior at Turnkey. He is the co-author of the 2017 book, ”Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising” and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, “Peeling the Onion,” on the intersection of psychology and philanthropy.

Otis is a much-sought-after copywriter for nonprofit fundraising messages. He has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, March of Dimes, Susan G. Komen, the USO and dozens of other organizations. He has a Ph.D. in social psychology from Virginia Commonwealth University and a B.A. from the University of Virginia, where he also played on UVA’s first ACC champion basketball team.

Important Statement on COVID Protocols

For the safety of all of our members and guests, VAFRE strongly encourages all individuals attending our programs in-person to be vaccinated. Virtual registration is available for those who are not vaccinated or who do not feel comfortable meeting in person.

In-person registration is currently limited to 75. Masks are optional, but are encouraged. Box lunches will be available for in-person registrants at the end of the program to eat on-site or take with you.

Our Schedule

  • 11:30 a.m. In-person Registration begins
  • 12 p.m. Program begins
  • 1:15 p.m. Adjourn

Registration Fees

  • In-person registration is $20 for members ($0 for those with a Season Pass or $12 for those with a Virtual Season Pass), $25 for nonmembers who work at a member organization, and $30 for guests. All in-person registrants should select their meal during the registration process.
  • Virtual registration is $8 for members ($0 for those with a Virtual Season Pass), $11 for nonmembers who work at a member organization and $15 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event.

If you are not a VAFRE member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees.

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