Our Program

For institutions that are either in a campaign or thinking ahead to a potential future campaign, understanding the available potential of their prospect pool is critical to success. In this session, we will look at specific ways to approach data and analytics that will allow advancement programs of all types and sizes to evaluate their donor base and gauge what kind of campaign may be possible. Maximizing the potential of an organization's supporters requires thoughtful preparation and accurate analytics, and this session will discuss examples from different types of charitable organizations.

Attendees will leave this session with a fresh set of ideas on how to approach their prospect pool data. They will be better equipped to make decisions about the potential of their donors and understand how to confidently arrive at overall goals.

Approved for 1 hour of CFRE Credit.

Our Presenter

Dana Gresko is a Vice President of Analytics at GG+A, where she partners with clients to analyze and apply their prospect screening and client relationship management (CRM) data to enhance philanthropic performance and outcomes. She also collaborates on benchmarking and growth modelling studies to provide strategic data on opportunities for institutional growth. Dana brings nearly two decades of experience to the firm, with expertise in fundraising analytics, advancement systems, annual giving, donor retention, and more.

Our Schedule

• 11:30 a.m. In-person Registration begins
• 11:45 a.m. Virtual participants may login
• 12 p.m. Program begins
• 1:15 p.m. Adjourn

Registration Fees

• Virtual registration is $8 for members ($0 for those with a Virtual Season Pass), $11 for nonmembers who work at a member organization and $15 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event. 
• In-person registration is $20 for members ($0 for those with a Season Pass or $12 for those with a Virtual Season Pass), $25 for nonmembers who work at a member organization, and $30 for guests. All in-person registrants should select their meal during the registration process.

If you are not a VAFRE member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees.