Virginia Association of Fundraising Executives

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Virtual Lunch-In: Groundhog Day: Fundraising Psychology During Uncertain Times

  • Tuesday, February 02, 2021
  • 12:00 PM - 1:15 PM
  • Zoom

Registration

  • For individuals who are not personally members of VAFRE but whose organization has one or more paid members.
  • For those individuals who are members of VAFRE.
  • For individuals who are not members of VAFRE and whose organizations do not have another member.
  • For members who purchased their season pass last year.

Register

As a society, we agreed that we were going to get all of the turmoil (pandemics, civil rights protests, elections, etc.) out of the way in 2020, right? Well, sorta’… It turns out that we’re still in some fairly choppy waters, fundraising-wise.

And yet, some things never change. Uncertainty, regardless of the cause, creates some very predictable “rules” for fundraising. These rules are not good things, and they are often driven by underlying psychological forces. How many times has a board member told you that now is not the time to be asking for money? Or your CEO wonders aloud if we should hold-off on asking for that lifetime gift? How many times have you hesitated before picking up the phone to call a donor? These are psychological responses that become rules. Don’t ask. Not today. I don’t want to bother anybody.

You are not alone. These are challenging times for society, and they can be brutal times for how we feel about fundraising. Understanding our brain and how it reacts to challenges can allow us to reconsider and break free of these fear-based rules. We can decide, to quote Phil, Bill Murray’s character in Groundhog Day: “I'm not going to live by their rules anymore.” 

1 hour of CFRE credit applied for.

Our Speaker

Alan Hutson, CFRE, The Monument Group

Our Schedule

  • 12 p.m. Program begins
  • 1:15 p.m. Adjourn

Registration Fees

Although there are no meal and facility costs associated with a virtual event, there are still expenses involved. In light of this, VAFRE will be charging as follows for this webinar:

  • Member Registration. There is no fee for members to register for this event. Guests of members will be $8. You must log in to select this option. 
  • Member Organization. If you are not a member, but you work in the same office as a VAFRE member, select this option to register yourself and your guests at $8 each.
  • Nonmember Registration. If you are not a VAFRE member and do nor work in the office of a VAFRE member, select his option to register yourself and your guests at $16 each. Or consider becoming a member of VAFRE in order to access reduced registration fees. 
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