Virginia Association of Fundraising Executives

Log in

Virtual Lunch-In: COVID-19 Crisis Giving: FeedMore's Strategy for Stewardship and Retention

  • Tuesday, March 02, 2021
  • 11:30 AM - 1:15 PM
  • Zoom
  • 0


  • For individuals who are not personally members of VAFRE but whose organization has one or more paid members.
  • For those individuals who are members of VAFRE.
  • For individuals who are not members of VAFRE and whose organizations do not have another member.
  • For members who purchased their season pass last year.

Registration is closed

The COVID-19 pandemic has spotlighted a number of local and national non-profits that are well positioned to provide relief to those who are in significant need due to the economic impact of the virus. With food insecurity skyrocketing, the Richmond community has very generously invested in FeedMore to support our neighbors in need. 

Join us in March to learn about FeedMore's approach to new donor stewardship, cultivation, and retention during the first 12 months of the COVID-19 pandemic. Together Kathy Erhardt, Director of Advocacy and Manager of Leadership and Planned Giving, along with Jeff Wilklow, Chief Development Officer, will share how FeedMore has utilized data segmentation, direct marketing, email communication, individual cultivation, phone banking, and social media in order to secure new and renewed support during this unprecedented time.

Do you miss connecting with colleagues from across the sector? Join us at 11:30am for a pre-meeting networking session! This informal opportunity will allow you to virtually meet and greet with fellow fundraisers.

Approved for 1 hour of CFRE credit.

Our Presenters

Kathryn R. Erhardt joined FeedMore over 10 years ago and is now the Director of Advocacy and Manager of Leadership and Planned Giving. Before joining the FeedMore team, Kathy served as Director of Development for Union Presbyterian Seminary. Prior to her non-profit career, she worked for over 20 years in the financial services industry.

Kathy is a native Richmonder. She graduated with honors from James Madison University with a music degree and attended the University of Richmond in the MBA program. Kathy has been involved with many arts organizations and community outreach organization in the Richmond area and she has been an active member of the Richmond Symphony Chorus for over 27 years. Kathy serves on the board of directors of the Association of Fundraising Professionals where she has co-chaired the National Philanthropy Day event for the past two years.

Jeffrey Wilklow joined Feed More as Chief Development Officer in August 2020, bringing more than three decades of nonprofit fundraising and communications experience to the job. He spent eighteen years with the fundraising consulting firm Campbell & Company, helping hundreds of nonprofits deepen their relationships with their donors. Prior to that he was the Vice President for Development at the Points of Light Foundation where he worked with former President George H. W. Bush to build support for volunteerism and community service. 

Jeff also held key positions at Eisner, Petrou and Associates, a marketing communications firm; Children’s National Medical Center; Very Special Arts; and Special Olympics Virginia. He is currently the Chairman of the Northern Virginia Therapeutic Riding Association and has served in volunteer leadership positions with the Arc of Northern Virginia, the Association of Fundraising Professionals Washington DC Chapter and the Accotink Unitarian Universalist Church. 

Our Schedule

  • 11:30 a.m. Networking 
  • 12 p.m. Program begins
  • 1:15 p.m. Adjourn

Registration Fees

Although there are no meal and facility costs associated with a virtual event, there are still expenses involved. In light of this, VAFRE will be charging as follows for this webinar:

  • Member Registration. There is no fee for members to register for this event. Guests of members will be $8. You must log in to select this option. 
  • Member Organization. If you are not a member, but you work in the same office as a VAFRE member, select this option to register yourself and your guests at $8 each.
  • Nonmember Registration. If you are not a VAFRE member and do nor work in the office of a VAFRE member, select his option to register yourself and your guests at $16 each. Or consider becoming a member of VAFRE in order to access reduced registration fees. 
  • Home
  • Virtual Lunch-In: COVID-19 Crisis Giving: FeedMore's Strategy for Stewardship and Retention

© 2021 Virginia Association of Fundraising Executives (VAFRE).
All rights reserved.
VAFRE • P.O. Box 6605 • Richmond, VA 23230
Office/Fax (804) 368-3398

Powered by Wild Apricot Membership Software