Virginia Association of Fundraising Executives

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Let's Talk Tofurky: Stewardship for Every Appetite - Virtual Event

  • Tuesday, November 02, 2021
  • 12:00 PM - 1:15 PM
  • Zoom
  • 74


  • For those individuals who are members of VAFRE.
  • For individuals who are not personally members of VAFRE but whose organization has one or more paid members or who are registering as a guest of a VAFRE member.
  • For individuals who are not members of VAFRE and whose organizations do not have another member and who are planning to attend the program virtually.
  • For VAFRE members who have purchased a 2021-2022 Season Pass but who have decided to attend virtually. You may also register one virtual guest at no charge.


Our Program

Stewardship is a critical activity for any solid fund development plan. Carol Anne Lajoie and Stuart C. Siegel will take a look at customizing stewardship to fit every organization, regardless of the size of your development shop. Carol Anne leads a team at the Richmond SPCA responsible for over $4M per year in philanthropic revenue. Whether yours is a team of one or twenty-one, what practical steps can you take to create the stewardship program right for you and your donors? Stuart is a Richmond SPCA board member and local philanthropist. Join us to find out what stewardship activities have meant the most to him. How has COVID impacted donor retention and development strategies around stewardship? Why Tofurky? Join us in November to answer all of these questions and more

Approved for 1 hour of CFRE credit.

Our Presenters

Carol Anne Lajoie serves as director of development for the Richmond SPCA, overseeing fundraising activities for Central Virginia’s largest progressive animal welfare organization. With more than 20 years fundraising in Richmond, she previously served as director of development and external relations for the Institute for Contemporary Art at Virginia Commonwealth University and chief development officer for the YWCA of Richmond. Carol Anne spent 11 years at the Virginia Historical Society before joining the YWCA. She holds a bachelor of science degree from VCU and a master’s from the Indiana University Lilly Family School of Philanthropy.

Carol Anne has served on the board of VAFRE, and as the chair of Impact 100, a women’s grant making collaborative. Her passions include Bruce Springsteen, making up songs about her dogs, and being around smart women. She lives with her husband, adopted dogs, and a flock of highly demanding chickens in North Chesterfield.

Stuart C. Siegel is the retired Chair of S&K Famous Brands and served as the Rector at VCU. He is a current member of multiple boards at VCU as well as the Richmond SPCA, the Virginia Holocaust Museum, the Jewish Community Federation of Richmond, and the Virginia Racing Commission. He has previously served on numerous Boards, including The Cultural Arts Center at Glen Allen Foundation, Leadership Metro Richmond and the Richmond Forum. He has been recognized for his dedication and hard work with numerous awards both locally and nationally.

Our Schedule

  • 11:30 a.m. In-person Registration begins
  • 12 p.m. Program begins
  • 1:15 p.m. Adjourn

Registration Fees

In-person registration is $20 for members ($0 for those with a Season Pass), $25 for nonmembers who work at a member organization, and $30 for guests. All in-person registrants should select their meal during the registration process.

Virtual registration is $8 for members, $11 for nonmembers who work at a member organization and $15 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event.

  • If you are not a VAFRE member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees. 
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