VAFRE Member Nikkia Johnson, who works at the Legal Aid Justice Center, recently posted an essay on the Community Centric Fundraising website. See below, and follow the link for the complete essay.
Tis the Season: But is Giving Tuesday Really Community Centered?
PSL (Pumpkin Spice Latte) season has started so you know what that means. Thanksgiving. Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday.
It’s the season to give … and give and give.
During the week of Giving Tuesday (or more accurately, the month leading up to Giving Tuesday), you are probably inundated with emails and bombarded with marketing about it. Everyone is writing hot tips and hosting webinars on how you can up your Giving Tuesday campaign game. Read the entire essay.